Privacy Policy

Last updated: 19 September 2025

 

At Sofas24 Ltd (“Sofas24”, “we”, “our”, or “us”), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, and the rights you have.

 

1. Who We Are

Sofas24 Ltd is the data controller for the personal information we collect.

 

Company name: Sofas24 Ltd
Company number:
Registered address: 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX
Email: hello@sofas24.co.uk
Phone: 0330 1333841

 

2. Information We Collect

 

• Contact details (name, address, phone number, email).
• Payment details (processed via our payment providers — we do not store full card details).
• Order details (products viewed, purchased, returned, or exchanged).
• Account information (if you create an account with us).
• Communications (emails, messages, or calls you send to us).
• Device and usage data (IP address, browser type, site usage, cookies, and similar technologies).

 

3. How We Use Your Information & Legal Bases

 

We use your personal data only where permitted by law. The legal bases we rely on are contract, legal obligation, consent, and legitimate interests.

 

• Process & deliver orders: performance of contract.
• Communicate about purchases/returns/enquiries: performance of contract / legitimate interests.
• Personalise your shopping experience & recommend products: legitimate interests.
• Send marketing (opt-in only): consent.
• Improve website/services/support: legitimate interests.
• Detect/prevent fraud or misuse: legitimate interests / legal obligation.
• Comply with tax/accounting/legal requirements: legal obligation.

 

4. Sharing Your Information

 

• Trusted service providers (payment processors, couriers, IT providers).
• Marketing/advertising partners (only with your consent where required).
• When required by law, regulation, or legal process.
• As part of a merger, sale, or similar business transfer.

 

5. Cookies

 

We use cookies and similar technologies to provide a secure, personalised shopping experience.

 

• Essential cookies – needed for core features (e.g. basket, checkout).
• Analytics cookies – help us understand usage and improve performance.
• Advertising cookies – for personalised ads/remarketing (set only with your consent).

 

You can manage cookies via your browser settings or our cookie banner. Non-essential cookies are not set without your consent.

 

6. Data Retention

 

We keep data only as long as needed to provide our services and meet legal requirements, e.g.:

 

• Orders & transactions: up to 6 years (tax/accounting).
• Customer service records: up to 2 years.
• Marketing consents: until you withdraw consent.

 

7. Your Rights

 

• Access, correct, or delete your data (where applicable).
• Object to or restrict certain processing.
• Withdraw consent (for marketing/cookies).
• Data portability.

 

Contact hello@sofas24.co.uk to exercise your rights. You can also complain to the UK ICO: www.ico.org.uk.

 

8. Security

 

We use appropriate technical and organisational measures to protect your data, but no method is 100% secure.

 

9. International Transfers

 

Your data may be transferred outside the UK/EEA. We use appropriate safeguards (e.g. standard contractual clauses).

 

10. Children’s Privacy

 

Our site is not directed to children under 16. If you believe we’ve collected such data, contact us to delete it.

 

11. Changes to This Privacy Policy

 

We may update this policy and will refresh the “Last updated” date when we do.

 

12. Contact Us

 

Email: hello@sofas24.co.uk
Phone: 0330 1333841
Address: 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX